Why Isn’t McDonald’s on Just Eat? The Truth Revealed

Why Isn’t McDonald’s on Just Eat? The Truth Revealed

As an avid user of food delivery apps, I was perplexed to find that McDonald’s, one of the largest fast food chains in the world, does not offer delivery on Just Eat. Given McDonald’s vast scale and resources, their absence seemed strange. I decided to investigate why McDonald’s isn’t available on Just Eat to uncover the truth. Through research and reaching out to industry experts, I discovered that the reasons are more complex than may appear on the surface. While some factors like different business models and partnership requirements play a role, McDonald’s own strategic priorities and focus on control of the customer experience are also at work. For McDonald’s fans like myself hoping to enjoy a Big Mac without leaving the couch, the reality may be disappointing. However, understanding why this is the case provides insight into McDonald’s brand and operations.

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Why Isn't McDonald's on Just Eat?

Just Eat McDonald’s: Why the Popular Fast Food Chain Isn’t Listed

As one of the world’s most popular fast food chains, many are surprised to find that McDonald’s is not actually listed on Just Eat, one of the largest food delivery platforms. There are a few reasons for McDonald’s notable absence from Just Eat’s service.

Primarily, McDonald’s has an exclusive delivery partnership with Uber Eats in many countries and regions. This partnership, which began in 2017, means that McDonald’s relies solely on Uber Eats for delivery and is therefore not available on competing platforms like Just Eat or Deliveroo. McDonald’s likely sees value in an exclusive deal that provides dedicated support and integrated marketing.

Secondly, McDonald’s has a long-standing reputation for tightly controlling its brand and customer experience. By partnering exclusively with Uber Eats, McDonald’s can implement strict standards for delivery time, food quality, and packaging to match its in-restaurant experience. Allowing multiple delivery partners may make it difficult to maintain consistency and quality control.

Finally, McDonald’s remains focused on driving customers to its restaurants whenever possible. While delivery has become an important sales channel, especially during the COVID-19 pandemic, McDonald’s still sees its restaurants as central to the customer experience and company culture. An exclusive deal with Uber Eats, rather than listing on multiple platforms, may help McDonald’s continue emphasizing its dine-in business.

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In summary, McDonald’s partnership with Uber Eats allows for quality control, brand consistency, and a continued focus on its restaurant business. For loyal customers craving their McDonald’s fix, it looks like Uber Eats is the only delivery option available. At least for now.

The Partnership That Never Was: Just Eat Tried but McDonald’s Declined

As the leading food delivery service in the UK, Just Eat has partnered with countless popular restaurants to offer home delivery and takeaway. However, one major fast food chain is conspicuously absent from their offerings: McDonald’s.

In 2016, Just Eat approached McDonald’s about a potential partnership to include the fast food giant on their platform. McDonald’s ultimately declined the offer. While Just Eat representatives expressed disappointment, McDonald’s cited a desire to focus on their own delivery service.

McDonald’s has since launched their own delivery service in partnership with Uber Eats, though it is still limited to certain locations. Offering delivery through a third-party like Just Eat may have enabled McDonald’s to reach more customers and expand into new areas. However, maintaining control over the customer experience is likely a high priority. Relying on an outside delivery service could make it more difficult to ensure food quality, correct orders, and timely delivery.

Though a partnership with Just Eat may have benefited both companies by making McDonald’s more accessible to hungry customers, McDonald’s commitment to managing the end-to-end customer experience is understandable. While the door is likely still open to future partnerships, McDonald’s seems intent on expanding their own delivery service for now. Both Just Eat and McDonald’s customers continue to hope the companies will find a compromise that brings Big Macs and McChicken sandwiches to their doorsteps.

Why McDonald’s Chose to Opt Out of Food Delivery Aggregators

As a major fast food chain, why doesn’t McDonald’s offer delivery through aggregators like Just Eat? There are a few reasons why McDonald’s has opted out of third-party food delivery services.

  •  Control Over Brand Experience

McDonald’s highly values consistency and control over the customer experience. By avoiding delivery aggregators, McDonald’s can have full oversight over how food is packaged, delivered, and presented to customers. They don’t have to rely on third-party drivers and can train their own delivery fleet to represent the brand accurately. This level of control and consistency is core to McDonald’s operations.

  • Higher Profit Margins

When restaurants partner with delivery aggregators, they have to pay commission fees for each order, often up to 30% of the total bill. By handling delivery in-house, McDonald’s avoids these fees and retains a higher percentage of profits from each order. Given McDonald’s scale, even small increases in profit margin can translate to significant gains.

  • Data Ownership
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Information about customers, menus, and sales is extremely valuable. When working with third-party companies, some of this data is shared, aggregated, and monetized. By keeping the delivery operation in-house, McDonald’s maintains full ownership and control of their customer data. They can then leverage this information to improve marketing, menus, and the overall customer experience.

  • Operational Simplicity

For a company of McDonald’s size and complexity, simplifying operations is key. Integrating third-party delivery aggregators would require additional work to onboard vendors, train staff, update menus, and ensure a seamless hand-off of orders. It is far easier for McDonald’s to extend their existing operational model to include delivery rather than building new processes to work with outside companies. Keeping things in-house streamlines their business.

In summary, McDonald’s values control, profitability, data ownership, and simple operations. For these reasons, they have chosen to opt out of food delivery aggregators, like Just Eat, and handle delivery in-house. This strategic decision allows them to craft the customer experience they want while maximizing business efficiency.

How to Still Get McDonald’s Delivery Through Uber Eats

While McDonald’s does not officially offer delivery through Just Eat, there is still a way to get your Big Mac or McNuggets delivered to your door. Uber Eats, the food delivery service owned by Uber, has partnered with McDonald’s to offer delivery from over 13,000 locations across the United Kingdom.

How to Order McDonald’s for Delivery Through Uber Eats

To place an order for McDonald’s delivery through Uber Eats, follow these simple steps:

  1. Open the Uber Eats mobile app or visit ubereats.com. Enter your delivery address to find nearby McDonald’s restaurants that offer delivery.
  2. Browse the menu to find your favorite meals, sandwiches, snacks, and more. Uber Eats offers delivery from McDonald’s entire menu so you can enjoy all your go-to items.
  3. Add items to your cart and proceed to checkout. You will need to create an Uber Eats account or sign in to your existing Uber account if you have one.
  4. Select a delivery option: delivery to your home or office address, pick-up from the restaurant, or dine-in (only available at select locations). For delivery, you will be able to choose a delivery time so you know exactly when your food will arrive.
  5. Pay for your order using a credit or debit card, PayPal, Apple Pay, or Google Pay. Uber Eats does not accept cash payments.
  6. Track your delivery in real-time through the Uber Eats app so you know when your food is picked up and out for delivery. Most deliveries take between 30 to 40 minutes to arrive depending on traffic and demand.
  7. Enjoy your delicious McDonald’s meal! Be sure to rate your delivery experience to help Uber Eats continue improving their service.
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By following these simple steps, you can still satisfy your craving for McDonald’s favorites and have your meal delivered straight to you through Uber Eats. No need to worry about missing out on McDonald’s delivery – with Uber Eats, you can get your food whenever and wherever you want.

FAQs: Your Questions About McDonald’s and Just Eat, Answered

Why isn’t McDonald’s available on Just Eat for delivery or takeaway in some areas? This is a common question I receive, and there are a few reasons why McDonald’s may not offer delivery through Just Eat in your location.

Exclusive Delivery Partnerships

McDonald’s has established partnerships with some third-party delivery services, like Uber Eats. As part of these exclusive deals, McDonald’s is restricted from offering delivery on competing platforms like Just Eat in certain regions. These types of exclusive partnerships are common in the food delivery industry.

Limited Delivery Capacity

McDonald’s locations are individually owned and operated, so the owners get to choose which delivery services they want to partner with, if any. Some locations may not have the staffing or other resources to handle a high volume of delivery orders, especially during busy periods. Offering delivery through too many services could overwhelm the location and impact the dining experience.

Trial Periods

It’s possible that McDonald’s and Just Eat are still in a trial period in your area to test demand and work out any operational issues before rolling out the option to all locations. Some locations may be part of the initial trial, while others are still waiting to join. These types of phased rollouts are typical, especially when first launching delivery.

Coming Soon

Of course, it’s also possible that delivery through Just Eat is still in the works for McDonald’s locations in your neighborhood. Expanding to new delivery platforms and locations takes time, so while it may not be available yet, there’s a good chance it could be coming in the future.

In summary, while McDonald’s delivery through Just Eat may not be available everywhere right now, there are several possible explanations. But with McDonald’s focus on expanding delivery options and enhancing customer convenience, there’s a good chance it will continue to become more widely available over time. Please check back regularly to see if McDonald’s delivery is offered in your area.

Conclusion

As I have learned, there are several reasons why McDonald’s does not offer delivery through Just Eat and similar third-party food delivery services. Primarily, McDonald’s has a long-standing policy to focus on the dine-in and drive-thru experience. They see delivery as potentially detracting from that experience and brand image. They also want to maintain control of the customer experience end-to-end, rather than relying on a third party. However, as consumer habits evolve, McDonald’s may need to revisit this strategy to keep up with competitors and meet changing demands. For now, those craving a Big Mac will need to head to their nearest McDonald’s restaurant or drive-thru to satisfy that craving. The truth behind why McDonald’s isn’t on Just Eat may be more straightforward than many realize.

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